Head of Media Buying Team

We’ve been turning job searches into exciting new beginnings for 18
years! With offices in Bulgaria and Serbia, we connect top talent with leading Bulgarian and
international companies. We believe in helping people grow into their best selves, and our
ever-growing network of happy candidates and clients is what drives us forward. Let’s shape
the future together!

For one of our clients - а company specializes in cutting-edge marketing strategies, helping
brands enhance their online presence worldwide, we are looking for a motivated and experienced Head of Media Buying Team.

Responsibilities:
*Supervise, guide, and cultivate the growth of marketing specialists to improve team output;
*Establish key performance indicators (KPIs), set goals, and streamline workflows for
optimal team productivity;
*Oversee the creative process, collaborating with graphic designers and content teams to
ensure exceptional ad design and messaging standards;
*Partner with SEO, CRM, Creative, and Data Analytics teams to ensure cohesive and
integrated marketing strategies;
*Conduct regular performance evaluations and refine strategies based on data-driven insights;
*Efficiently manage PPC budget allocation across multiple platforms, ensuring profitability and growth.

Qualifications:
*Minimum of 3 years of experience in media buying, particularly within content marketing, e-
commerce, or digital advertising sectors (experience in the gambling industry preferred);
*Demonstrated ability in managing large-scale campaigns;
*Expertise in Google Ads, Bing Ads, Facebook Ads, Taboola, Outbrain, Zemanta, and Yahoo
Gemini;
*In-depth understanding of conversion tracking, Google Tag Manager (GTM), and analytics
platforms such as GA4 and Looker Studio;
*Ability to forecast and achieve marketing outcomes on weekly, monthly, quarterly, and
annual timelines;
*Familiarity with regulatory requirements and compliance in gambling advertising across
diverse markets.

Our client offers:
*Standard working hours;
*Attractive salary with performance-based bonuses;
*Career advancement opportunities in a rapidly growing industry;
*Access to advanced PPC and AI-powered marketing tools;
*A dynamic and performance-oriented work environment;
*Potential for continuous learning and development in digital marketing.

If you feel excited and confident that you’re the perfect fit, we encourage you to take the next
step. Kindly share your detailed resume in English when you get a chance. (and don’t forget
to include the reference number IA).

Rest assured that we will reach out promptly to the candidates whose profiles closely match
our requirements. Your privacy is of utmost importance to us, and all your information is
safeguarded in compliance with the regulations of the Commission for the Protection of
Personal Data (Астреа Рикрутмънт ЕООД, reg. No 1809).