Senior Media Buyer

We’ve been turning job searches into exciting new beginnings for 18 years! With offices in Bulgaria and Serbia, we connect top talent with leading Bulgarian and international companies. We believe in helping people grow into their best selves, and our ever-growing network of happy candidates and clients is what drives us forward. Let’s shape the future together!

For one of our clients а dynamic online marketing company that provides global brands with
innovative solutions in acquisition, retention, and advanced analytics, we are looking for a
motivated and experienced Senior Media Buyer.

Responsibilities:
*Oversee the execution and optimization of media purchases across various platforms;
*Design, implement, and manage comprehensive paid advertising campaigns across multiple
channels;
*Enhance and scale campaigns on platforms like Google Ads, Bing Ads, Facebook Ads,
Taboola, Outbrain, Zemanta, and Yahoo Gemini;
*Identify and manage emerging native advertising platforms to increase traffic and drive conversions;
*Conduct thorough keyword research, audience segmentation, and ad copy testing to improve
performance outcomes;
*Use performance data to refine bidding strategies, focusing on cost-per-acquisition (CPA),
return on ad spend (ROAS), and maximum conversions.

Qualifications:
*At least 2 years of experience in media buying, preferably in content marketing, digital
advertising, e-commerce, or gambling (iGaming background preferred);
*Proven ability to manage campaigns on platforms like Google Ads, Taboola, Outbrain,
Yahoo Gemini, Zemanta, and Facebook Ads;
*Successful track record managing large-scale campaigns;
*Expertise in conversion tracking, Google Tag Manager (GTM), and UTM parameter strategies;
*Hands-on experience with programmatic buying and AI-driven bid management systems
*In-depth knowledge of gambling advertising compliance and legal regulations across different regions.

Our client offers:
*Standard working hours;
*Attractive salary with performance-based bonuses;
*Career advancement opportunities in a rapidly growing industry;
*Access to advanced PPC and AI-powered marketing tools;
*A dynamic and performance-oriented work environment;
*Potential for continuous learning and development in digital marketing.

If you feel excited and confident that you’re the perfect fit, we encourage you to take the next
step. Kindly share your detailed resume in English when you get a chance. (and don’t forget
to include the reference number IA).

Rest assured that we will reach out promptly to the candidates whose profiles closely match
our requirements. Your privacy is of utmost importance to us, and all your information is
safeguarded in compliance with the regulations of the Commission for the Protection of
Personal Data (Астреа Рикрутмънт ЕООД, reg. No 1809).