The moment has arrived! After weeks of preparation, we are thrilled to officially bring Bulgaria’s platform under the wherewework brand. This transition is a key step in our global vision of creating a unified, internationally recognized job platform while remaining dedicated to our core mission—ensuring transparency in the labor market.

New Look, Same Mission

"The rebranding of Kaderabotim.bg under the wherewework umbrella is not just a name change but a strategic evolution toward a more connected and transparent global ecosystem. This marks a pivotal moment for us—through wherewework, we’re building a bridge between Bulgaria’s talent and the world, offering a platform that is transparent, accessible, and empowering for everyone involved. Our mission has always been to shed light on the job market, and this step brings us closer to making that a reality on a truly international scale. Now, we can provide our users—whether employers or candidates—with a modern, intuitive, and efficient platform that supports them at every stage of their professional journey." – said Costin Tudor, CEO of wherewework.

Revamped brand identity. What’s new?

The Bulgarian portal now features a cohesive visual identity as part of wherewework’s international brand strategy. This transformation is designed to offer a recognizable, transparent, and user-friendly experience for job seekers and employers alike, serving as a central hub that connects labor markets across multiple countries.

The benefits of this shift are significant for both companies and professionals:

- For employers, the internationally recognized brand enhances employer branding, increases visibility, and simplifies access to global talent.

- For job seekers, the new platform expands access to a larger database, offering in-depth insights into employers, salary expectations, and benefits, while also making it easier to explore career opportunities beyond national borders.

While the look and feel have evolved, the platform’s core functionalities remain the same, ensuring a seamless and consistent experience across all regions.

Key platform features include:

- Salarymeter – A tool allowing users to compare their salary with industry peers.

- CV Templates – Four different formats tested by top recruiters in the labor market.

- News & Articles – A constantly updated knowledge base with insights from HR experts to improve the employee experience.

- wherewework for Students – Articles specifically for recent graduates, offering valuable tips on CV writing and interview preparation.

Fast Evolving Job Market: The Moment is Now

"Now is the right time for this change because the job market is evolving faster than ever, and we need to evolve with it. By integrating Kaderabotim.bg into wherewework, we’re not just rebranding—we’re creating a stronger, more unified platform that connects talent with opportunities on a global scale. This transition allows us to offer job seekers and employers in Bulgaria the same level of transparency, insights, and career resources that our users benefit from worldwide. Our goal is to make the job market clearer, fairer, and more accessible, and this step brings us closer to that vision." – said Costin Tudor, CEO of wherewework.

Currently, wherewework operates in 14 countries across three continents, including Bulgaria, Romania, Moldova, the Czech Republic, Poland, Hungary, Greece, Ukraine, Saudi Arabia, the United Arab Emirates, Egypt, Algeria, Tunisia, and Morocco.

Conclusion: Looking Ahead

This rebranding represents more than a refreshed identity—it’s a commitment to building a transparent and dynamic job market where employers and job seekers can thrive. Aligning Bulgaria’s platform with wherewework unlocks more opportunities, deeper insights, and a broader professional network.

We’re excited for what’s ahead and grateful for your trust and support. Thank you for being part of the wherewework journey—we look forward to growing together!